.2024 has actually been actually an unstable year for adtech funding.U.S.-focused adtech startups, the moment familiarized to snagging billions in financial backing annually, have actually raised nearly $360 million so far this year, putting it on track to be the industryu00e2 $ s slowest year in over a years, per Crunchbase information. That decline is because of market concentration, enhanced regulatory stress, as well as economic uncertainties.ADWEEK talked with five VCs that continue to purchase adtech firms, despite these problems, about what they are searching for and also what they prevent. Maybe unsurprisingly, these investors are actually targeting chances in privacy-focused modern technologies and also industry-specific areas like connected television.